Are you tired of the same old beauty shopping experience? Well, get ready for a change because IL MAKIAGE has finally arrived in Germany! Founded by siblings Oran Holtzman and Shiran Holtzman-Erel in the USA in June 2018, IL MAKIAGE aims to completely transform the way people shop for beauty products online.
The Fastest Growing Beauty Brand
IL MAKIAGE is currently the fastest growing beauty brand in the USA, with an iconic product range that includes the Woke Up Like This Foundation, which has received over 150,000 customer reviews and is the most reviewed online beauty product in the USA.
Combining Technology and Beauty
IL MAKIAGE combines advanced technological capabilities with top-notch beauty products, offering a groundbreaking, maximalist collection that encourages experimenting with makeup. This brand is the result of years of research and product development by extensive and revolutionary research and development teams.
A Tech-First Approach
As part of their tech-first approach, IL MAKIAGE has developed the PowerMatch algorithm. This unique algorithm uses machine learning to precisely match beauty complexion products, such as foundations and concealers, without ever seeing the consumer’s face. Over the course of a year, IL MAKIAGE’s data science, research and development, and engineering teams combined the results of hundreds of thousands of data points and information on 700 different skin tone combinations to create the PowerMatch algorithm. So far, more than 15 million users have participated in the brand’s PowerMatch quiz, which continues to improve through machine learning.
A Unique Shopping Experience
In addition to their must-have products, IL MAKIAGE launched a completely new e-commerce platform in 2019, making it easier for consumers to navigate the online beauty shop and discover new beauty products in an unprecedented way. Customers can shop for a complete look with the help of IL MAKIAGE’s extensive community of influencers and makeup artists who embody the brand’s DNA and create authentic content. This unique site brings together inspiration, know-how, and purchase. To solve the often disjointed customer journey where consumers research online but buy offline, IL MAKIAGE’s in-house technology team has spent two years developing a seamless, automated process for purchasing beauty products, tackling one of the biggest problems in the €469 billion global beauty industry.
Embracing Maximalism
IL MAKIAGE is launching in Germany with a variety of local tastemakers, influencers, and makeup artists of all sizes, exclusively creating unique looks for the brand’s platform. “IL MAKIAGE speaks to high maintenance women everywhere. What used to be a derogatory term now represents women who know what they want and reflects a maximalist movement that goes beyond makeup. When my brother and I started creating this brand, I wanted to create perfectly crafted, high-quality, and inclusive products. Over the years, we have built the most powerful R&D and design teams to develop products that are clearly better than anything else on the market. And now we are ready to finally share them with Germany,” says Shiran Holtzman Erel, Co-Founder, and Chief Product Officer.
Join the Digital Beauty Revolution
“We have already proven in the USA that the beauty category is ready for digital disruption. We believe that German consumers also want to try cool new indie brands that provide them with an exciting online shopping experience,” adds Oran Holtzman, Co-Founder, and CEO.
So, if you’re ready for a beauty shopping experience like no other, visit www.ilmakiage.com and explore IL MAKIAGE’s product range. Get ready to revolutionize the way you shop for beauty products in Germany!
Text/Bilder: PR | IL MAKIAGE
Titelbild: ©IL MAKIAGE
