Plant-based diets have gained immense popularity in recent years, and with it, the demand for vegan alternatives has soared. Perhaps one of the most notable examples is Vly, a German start-up founded by Nicolas Hartmann, Niklas Katter, and Moritz Braunwarth. These ambitious entrepreneurs have set out to revolutionize the milk industry by offering a pea protein-based milk alternative. In a recent interview, Hartmann sheds light on the health benefits and sustainability of their product.
A Healthy and Sustainable Alternative
When it comes to sustainability, Vly is committed to reducing its carbon footprint. The peas used in their milk alternative are cultivated in northern France, while the production takes place in North Rhine-Westphalia, Germany. By sourcing their ingredients locally, Vly ensures a low CO2 footprint. However, what Hartmann emphasizes even more passionately is the health aspect. He points out that being vegan doesn’t automatically equate to being healthy, a fact that often gets overlooked. Vly’s milk alternative stands out from the crowd due to its high protein content, making it an attractive choice for athletes and fitness enthusiasts. With approximately three grams of protein per 100 milliliters, it provides a valuable nutrient for those striving to maintain a balanced and active lifestyle. Furthermore, Vly’s drink is free from added sugars, which means that it doesn’t cause a rapid spike in blood sugar levels. They also incorporate rapeseed oil for its unsaturated fatty acids, as well as calcium and salt. These are essential nutrients that the body requires, but are often lacking in other vegan drinks.
The Quest for Innovation Continues
As a company focused on continuous innovation, Vly is always exploring new possibilities with pea protein. Their dedication to research has led them to be accepted into an EU funding program. One of their ongoing projects involves creating vegan alternatives to cottage cheese and yogurt that are not only nutritious but also offer the same taste experience as their dairy counterparts. While this endeavor is still a work in progress, Hartmann and his team are determined to overcome the challenges.
A Vision for the Future
Looking ahead to the future, Hartmann hopes for greater awareness and support from the next German government. While it may seem that everyone has already embraced plant-based milk alternatives, the reality is quite different. Pflanzendrinks, as they are called in German, make up only about five to ten percent of the market share in the milk product segment. This is partly due to the differing tax regulations, which place plant-based drinks at a disadvantage. Hartmann expresses his wish for equal treatment, with a reduction in VAT from the current 19 percent to the same seven percent applied to dairy products.
In conclusion, Vly is not just another vegan milk alternative. It is a product born out of a passion for sustainability, health, and innovation. By offering a protein-rich, sugar-free beverage that contains essential nutrients, Vly sets itself apart from the competition. As they continue to push the boundaries of what is possible with pea protein, they strive to make a significant impact on the market and provide consumers with a delicious and wholesome alternative.
